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E-Commerce · 2024

Cinder Roastery Subscription Shop — Concept

Client

Concept Project

Year

2024

Live

Case study only

Stack

ShopifyLiquidJavaScriptKlaviyoSubscription APIs

Challenge

A small roastery was selling mostly through markets; online orders spiked then dropped because subscribers had no reason to stay engaged between bags.

Solution

We paired Shopify’s subscription APIs with a custom theme layer for storytelling, automated email hooks for grind preferences, and a simple loyalty cue (stamps) shown in the customer account.

Results

Higher repeat rate on the pilot cohort, clearer merchandising for seasonal lots, and less manual intervention on subscription changes.